Privacy Policy

1. Scope and Acceptance of This Privacy Notice

This Privacy Notice applies to the personal data that we collect about you for the purposes of providing you with our products and services.

DiagramIQ is an AI-powered engineering intelligence platform developed and operated by Acuvate. This Privacy Notice applies to the information collected through the DiagramIQ website www.diagramiq.ai, including website visits, cookies, user interactions, form submissions, demonstration requests, assessments and related communications.

For the purposes of this Privacy Notice, "Acuvate," "we," "us," and "our" refer to Acuvate, the company responsible for developing and operating DiagramIQ.

By visiting the DiagramIQ website or providing personal information, you are encouraged to review this Privacy Notice to understand how your information is collected and used. Where required by applicable law, we will obtain your consent for specific data-processing activities.

Acuvate reserves the right to make changes to this Privacy Notice at any time. We encourage you to regularly review this Privacy Notice to make sure you are aware of any changes and how your personal data may be used.

Where required by law, we will provide additional notice or obtain consent before making material changes to our data-processing practices.

2. Data Collected by Acuvate

Acuvate may collect personal data about you from a variety of sources, including through:

• Online and electronic interactions with DiagramIQ, including website visits, contact forms, demonstration requests, assessments, trial registrations and email communications.
• Offline interactions, including business meetings, industry events, direct marketing campaigns and customer communications.
• Your interaction with online targeted content (such as advertisements) that Acuvate, or service providers on our behalf, provide to you via third-party websites or applications, where permitted by applicable law.

2.1 Data That You Provide to Us Directly

This includes information you voluntarily provide when interacting with the DiagramIQ website or requesting our services, such as:

• Personal and professional contact information, including name, business email address, phone number, company name, job title, location and enquiry details.
• Account login information, including any information that is required to establish a user account with DiagramIQ, where applicable.
• Customer feedback, including comments, suggestions, testimonials and other feedback relating to DiagramIQ products and services.
• Information submitted through website forms, including engineering drawings, Piping and Instrumentation Diagrams (P&IDs), equipment details and supporting documents provided during assessments or trials.

2.2 Data That We Collect When You Interact With DiagramIQ

We use cookies and other tracking technology which collect certain kinds of information when you interact with the DiagramIQ website.

This may include IP addresses, browser information, device details, pages visited, website events, referral sources, session information and interactions with website content.

Such information helps us understand website performance, improve the browsing experience, maintain security and measure the effectiveness of our communications, subject to applicable privacy and cookie-consent requirements.

2.3 Data Collected From Other Sources

We may collect information about you from other legitimate sources for the purpose of providing you with our products and services.

Such sources include third-party data aggregators, Acuvate promotional partners, public sources and third-party social networking sites.

For DiagramIQ, this may include business contact information obtained through professional networking platforms, publicly available business sources, event registrations, referrals and authorized business partners, where permitted by applicable law.

We may also receive personal data about individuals when we acquire other companies.

3. Children's Personal Data

DiagramIQ is intended for business and professional use and is not directed toward children.

We do not knowingly solicit personal information from children through the DiagramIQ website. If we become aware that personal data relating to a child has been collected in circumstances that do not comply with applicable law, we will take appropriate steps to address it, including deletion where required.

4. Why Acuvate Collects Personal Data and How It Uses It

Acuvate collects and uses personal data only as necessary for the purposes for which it was obtained.

For DiagramIQ, personal data may be used for the following purposes:

• Enquiries and Demonstrations: To respond to enquiries, schedule demonstrations and communicate with prospective customers.
• Assessments and Trials: To process information submitted through assessment or trial forms and deliver requested services.
• Account Maintenance: To create and maintain user accounts, where applicable.
• Customer Service: To respond to questions, support requests, complaints and customer feedback.
• Website Improvement: To analyze website traffic, visitor interactions and performance to improve the functionality and experience of the DiagramIQ website.
• Marketing Communications: To share relevant product information, educational resources, event invitations and updates where permitted by law.
• Security and Compliance: To maintain website security, prevent misuse and fulfil applicable legal obligations.

4.1 GDPR and Lawful Processing of Personal Data

Where the European Union General Data Protection Regulation (GDPR) applies, Acuvate processes personal data in accordance with an appropriate lawful basis under Article 6 of the GDPR. Depending on the activity, these may include:

• Consent: Where you have provided valid consent for a specific purpose, such as certain marketing communications or non-essential cookies.
• Contractual Necessity: Where processing is necessary to perform a contract with you or take steps at your request before entering into a contract.
• Legitimate Interests: Where processing is necessary for legitimate business purposes, such as responding to business enquiries, maintaining website security or managing customer relationships, provided these interests are not overridden by your rights and freedoms.
• Legal Obligations: Where processing is necessary to comply with applicable laws and regulatory requirements.

The lawful basis applicable to each processing activity depends on its purpose and circumstances. Website enquiries, service requests, analytics and marketing activities will be assessed against the applicable legal requirements.

Where we rely on consent, you may withdraw it at any time. Withdrawal will not affect the lawfulness of processing carried out before consent was withdrawn.

5. Sharing of Personal Data by Acuvate

Acuvate may share personal information collected through DiagramIQ with authorized parties where necessary to operate the website, provide requested services, fulfil legitimate business purposes or comply with applicable legal obligations.

Personal information will not be disclosed to third parties for their independent direct marketing purposes without an appropriate legal basis or consent where required.

Acuvate may share your personal data with third parties for other purposes, but only in the following circumstances:

5.1 Affiliates

Acuvate may provide your personal data to its affiliates or related companies for legitimate business purposes.

5.2 Service Providers

Acuvate may engage service providers, agents or contractors to provide services on its behalf, including to administer the DiagramIQ website and related services.

These third parties may come to access or otherwise process your personal data in the course of providing these services.

Such service providers may include website hosting providers, CRM platforms, analytics services, email communication platforms, marketing technology providers and technical support services, depending on the tools used.

Acuvate requires such third parties, who may be based outside the country from which you have accessed the DiagramIQ website, to comply with relevant data protection laws and security requirements in relation to your personal data, usually by way of a written agreement.

5.3 International Data Transfers and GDPR Safeguards

Personal data collected through the DiagramIQ website may be processed or transferred across countries where Acuvate or its authorized service providers operate.

Where the GDPR applies to transfers of personal data outside the European Economic Area (EEA), we will use safeguards required by applicable law. Depending on the circumstances, these may include adequacy decisions, Standard Contractual Clauses (SCCs) approved by the European Commission or other legally permitted transfer mechanisms.

Information about applicable international transfer safeguards may be requested using the contact details provided in Section 9.

5.4 Partners and Joint Promotions

Acuvate may run a joint or co-sponsored program or promotion with another company and, as part of your involvement in the activity, collect and use your personal data.

Your personal data will only be shared with another company for its independent marketing purposes where legally permitted and with consent where required.

Acuvate encourages you to read the privacy notice of any such company before sharing personal data.

5.5 Legal Requirements and Business Transfers

Acuvate may disclose your personal data if it is required to do so by law or if, in Acuvate's good faith judgment, such legal disclosure is reasonably necessary to comply with legal processes or respond to any claims.

In the event of a full or partial merger with, or acquisition of all or part of Acuvate by another company, the acquirer would have access to the information maintained by that Acuvate business, which could include personal data.

Any such disclosure or transfer will be subject to applicable legal requirements.

6. Your Rights

6.1 Right to Opt Out of Marketing Communications

You have the right to opt out of receiving marketing communications about DiagramIQ and can do so by:

• Following the instructions for opting out in the relevant marketing communication.
• Updating your communication preferences, where such options are available.
• Contacting us.

Please note that even if you opt out from receiving marketing communications, you may still receive administrative communications from Acuvate, such as responses to enquiries, account notifications and relevant service updates.

6.2 Access and Rectification

You have a right to request access to your personal data. You may send us a request for access.

If Acuvate cannot provide access to your personal data, it will provide you with the reasons why, where required by applicable law.

You also have the right to request that Acuvate correct any inaccuracies in your personal data.

6.3 Additional Rights Under GDPR

Where the GDPR applies, you may have the following rights, subject to applicable conditions and exceptions:

• Right of Access: Request a copy of your personal data.
• Right to Rectification: Request correction of inaccurate or incomplete personal information.
• Right to Erasure: Request deletion of personal data in circumstances permitted by law.
• Right to Restrict Processing: Request limitations on certain uses of your personal data.
• Right to Object: Object to certain processing activities, including processing based on legitimate interests and direct marketing.
• Right to Withdraw Consent: Withdraw consent at any time where processing relies on consent.
• Right to Lodge a Complaint: Submit a complaint to a competent data protection supervisory authority.

To exercise these rights, you may contact us using the details provided in Section 9. We will respond within the timelines required by applicable law.

7. Cookies and Other Tracking Technologies

7.1 What Are Cookies?

Cookies are small text files that are placed on your computer by websites that you visit.

They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the website.

7.2 How and Why Do We Use Cookies?

We use cookies to improve the use and functionality of the DiagramIQ website and to gain a better understanding of how visitors use our website and the services offered through it.

Cookies and similar technologies may help us analyze website traffic, remember user preferences, understand visitor interactions, measure campaign performance and improve website functionality.

7.3 Types of Cookies

Depending on the tools implemented, DiagramIQ may use the following categories:

• Necessary Cookies: Required for essential website functions, navigation and security.
• Analytics Cookies: Help us understand website visits, traffic sources and visitor interactions.
• Functional Cookies: Remember preferences and improve the browsing experience.
• Marketing Cookies: May support relevant advertising and campaign performance measurement.

Cookies may be session-based or persistent and may be placed by DiagramIQ or authorized third-party service providers.

7.4 Other Similar Technologies

Acuvate may also make use of other tracking technologies, including IP addresses, log files and web beacons, where applicable to the DiagramIQ website.

These technologies may be used to support website performance, security, analytics and marketing measurement, subject to applicable law.

7.5 Managing Cookies and Consent

You can manage or disable cookies through your browser settings.

Where required by GDPR-related and applicable electronic privacy rules, we will obtain consent before placing or accessing non-essential cookies and similar tracking technologies.

Visitors will be able to accept, reject or manage non-essential cookies through the applicable website consent mechanism. Consent may be withdrawn or changed through the available cookie preference controls.

The actual cookies deployed, their purposes, providers and retention periods will be documented through the website's applicable cookie disclosures.

8. Data Security and Retention

8.1 Data Security

In order to keep your personal data secure, Acuvate has implemented a number of security measures, including:

• Secure Operating Environments: Acuvate stores your data in secure operating environments accessible only to authorized Acuvate employees, agents and contractors on a need-to-know basis. Acuvate also follows generally accepted industry standards in this respect.
• Prior Authentication for Account Access: Acuvate requires registered users, where applicable, to verify their identity before accessing or modifying account information.

DiagramIQ applies appropriate technical and organizational measures designed to protect personal data collected through its website against unauthorized access, loss, alteration or disclosure, subject to the actual security controls implemented.

Where GDPR applies, these measures should be appropriate to the risks associated with the processing, consistent with Article 32 of the GDPR.

No method of data transmission or electronic storage can be guaranteed completely secure.

8.2 Data Retention

Acuvate will only retain your personal data for as long as it is necessary for the stated purpose, taking into account also our need to answer queries or resolve problems, provide improved and new services, and comply with legal requirements under applicable laws.

This means that we may retain your personal data for a reasonable period after your last interaction with us.

When the personal data that we collect is no longer required in this way, we destroy or delete it in a secure manner.

For DiagramIQ, the applicable retention period or criteria may depend on the type of information, such as website enquiry records, form submissions, marketing preferences, analytics data and information provided during assessments or trials. Relevant factors include the purpose of collection, the duration of the business relationship, contractual commitments and applicable legal obligations.

Where GDPR applies, personal data will be retained only for as long as necessary for its specified purpose, in accordance with the storage limitation principle under Article 5 of the GDPR.

Individuals may request deletion of personal data where permitted by applicable law by contacting us using the details in Section 9.

9. Contact Us

Acuvate acts as the "data controller" for personal data that it collects and processes for its own purposes through the DiagramIQ website under this Privacy Notice.

If you have any questions, comments or requests regarding this Privacy Notice or DiagramIQ's personal data collection and processing practices, please contact us at:

Where GDPR applies, you may also contact us using these details to exercise your data protection rights or request further information about our privacy practices.